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secret shopperFurniture/Today's Secret Shopper

Furniture/Today’s army of secret shoppers are marching across the United States in search of furniture. Each of Furniture/Today's exclusive Secret Shopper reports focuses on one furniture product category in a specific U.S. metro market. Printed results reflect the information gathered by the shoppers during 20 retailer shops within each market. Data includes sku and price range information, salespeople ratings, overall store ratings and sales and product tag information. All shoppers are females under age 40 and Broken Arrow, Okla.-based Shoppers, Inc., recruited the shoppers.

 

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Furniture Today’s Secret Shopper: Metro: Miami | Product: Youth bedroom , Furniture/Today's secret shoppers searched the Miami metro for youth bedroom furniture in September. Results reflect the information gathered by the shoppers, all females under age 40, during each store visit. Broken Arrow, Okla.-based Shoppers, Inc. recruited the shoppers.

Furniture Today's Secret Shopper: Metro: Washington, DC | Product: Formal Dining , Furniture/Today's secret shoppers searched the Washington, D.C. metro for formal dining in August. Results reflect the information gathered by the shoppers, all females under age 40, during each store visit. Broken Arrow, Okla.-based Shoppers, Inc. recruited the shoppers.

Furniture Today Secret Shopper : Metro: New York | Product: Occasional Tables , Furniture/Today's secret shoppers searched the New York metro for occasional tables in July. Results reflect the information gathered by the shoppers, all females under age 40, during each store visit. Broken Arrow, Okla.-based Shoppers, Inc. recruited the shoppers.

Furniture Today Secret Shopper: Metro: Phoenix | Product: Mattresses , Furniture/Today's secret shoppers searched the Phoenix metro for mattresses in June. Results reflect the information gathered by the shoppers, all females under age 40, during each store visit. Broken Arrow, Okla.-based Shoppers, Inc. recruited the shoppers.

Furniture Today's Secret Shopper: Metro: Atlanta | Product: Recliners , Furniture/Today’s secret shoppers searched the Atlanta metro for recliners in May. Results reflect the information gathered by the shoppers, all females under age 40, during each store visit. Broken Arrow, Okla.-based Shoppers, Inc. recruited the shoppers.

Furniture Today's Secret Shopper: Metro: Minneapolis | Product: Entertainment , Furniture/Today's secret shoppers scoured the greater Minneapolis metro for entertainment furniture in April. Results reflect the information gathered by the shoppers, all females under age 40, during each store visit. Broken Arrow, Okla.-based Shoppers, Inc. recruited the shoppers.

Furniture Today's Secret Shopper: Metro: Los Angeles | Product: Motion sofas , Power is the hottest motion trend in the greater L.A. market, with 14 out of the 20 stores shopped by Furniture/Today’s secret shoppers offering power on the sales floor. Other motion trends include drink holders, storage consoles and sofas that recline to a horizontal position, shown by half or more of the L.A. stores. Only two of the stores shopped, Ashley Furniture HomeStore and Jerome’s, carry motion sofas that offer massage.

Furniture/Today's Secret Shopper: Metro: Dallas | Product: Master bedroom , The results are in and Design Within Reach is Dallas’s top store, receiving a near-perfect score on the salesperson index and an excellent overall store rating. Our secret shopper would return to buy because of DWR’s “well-designed furniture.”

Furniture/Today's Secret Shopper: Metro: Detroit | Product: Casual dining , The Detroit metro is a great place to buy furniture, earning high marks by Furniture/Today’s team of secret shoppers. Twelve of the 20 stores shopped received an overall score of five out of five, which translates as excellent, while another four stores scored four out of five as their overall store rating.
Furniture/Today's Secret Shopper: Metro: Boston | Product: Stationary Sofas , Furniture/Today’s army of secret shoppers scoured the Boston metro for stationary sofas in December. Results reflect the information gathered by the shoppers, all females under age 40, during each store visit. Broken Arrow, Okla.-based Shoppers, Inc., recruited the shoppers.

 

 

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Furniture Today's 2014 Bedding Forecast
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