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Exclusive market research reports from KidsToday...

Reports, surveys, and whitepapers compiled exclusively for the furniture and home furnishings industries by the newsmagazine of the infant and juvenile industries.

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Kids Today Mobile Report, 2014 , Nearly nine out of 10 moms own a smartphone, according to the latest data from the BabyCenter 2013 Mobile Mom Report. In 2013, the percentage of moms owning a smartphone increased 22 percentage points from the prior year.
Kids Today Birth Statistics Report, 2014
, The decline in the number of births since 2008 has stalled, remaining relatively flat in 2013, according to the latest data from the National Center for Health Statistics. Last year the number of births totaled 3.96 million, up a mere 0.1% from 3.95 million in 2012.
Grandparents: the new goldmine for independent juvenile retailers
, Grandparents represent a huge opportunity for specialty stores – they want to touch and feel products, they value a good in-store experience, they are more involved than ever in caring for their grandchildren and they have money to spend!
Kids Today Stay-at-Home Dads Report, 2014
, The number of stay-at-home dads in the United States totaled 214,000 in 2013, a 13% increase from the prior year, according to the U.S. Census Bureau. Since 2000, there has been a 130% increase in the number of stay-at-home dads. The largest hike occurred from 2003 to 2004, from 98,000 to 147,000, a 50% jump.
Kids Today Women and Money Report, 2014
, As the economy improves, women’s economic concerns ease and their focus shifts to the future, according to a recent study from FleishmanHillard. This report also explores women in the workforce and increasing incomes. Today there are 69% more working women in the work force than 30 years ago, with 74.8 million women in 2012, compared with 44.3 million in 1980. That’s nearly half of the total workforce, at 47%, compared with 43% thirty years ago.
Kids Today Youth Furniture report, 2014
, Youth furniture sales are projected to grow 15.8% over the next five years, according to the most recent data from Kids Today and Easy Analytic Software Inc. The small metro markets will take center stage for youth furniture sales over the next five years. The top 10 fastest-growing metros for youth furniture are all micropolitan markets, defined as urban clusters with a population between 10,000 and 50,000.
Kids Today Grandparents Report, 2014
, Grandparents purchased the crib nearly one-third of the time last year, according to exclusive data from Kids Today and Mom Central Consulting 2013 Children’s Furniture Survey. Grandparents were the purchaser 16% of the time when it came to youth beds last year. A recent study from AARP called Insights and Spending Habits of Modern Grandparents revealed that nearly nine in ten grandparents feel they play a very or somewhat important role in the lives of their grandchildren.
Moms and Youth Furniture, 2013
, More than half of youth beds are twin-size, while 18% are twin-over-twin bunks and 14% are full beds. Twin-overfull bunks are only 4% of all youth beds. Captain's beds, loft beds, trundle beds and queen-size beds also have much smaller market share, each accounting for 3%. That's the word from 900 moms answering Kids Today and Mom Central Consulting's exclusive 2013 Children’s Furniture Survey.
Infant and youth mattresses, 2013
, A full 31% of today's moms don't know on which type of mattress their children sleep. For those that do know, half report the youth mattress is an innerspring, while 9% are memory foam and 7% are hybrid beds. The overwhelming majority of moms purchase the infant mattress at about the same time they buy a crib. Overall, nearly six out of 10 moms buy the mattress at the same retailer as the crib. Older and more affluent moms, who are typically less price conscious, are more likely to buy the crib and mattress from the same retailer.
Moms and Infant Furniture, 2013
, Six out of 10 moms try to plan ahead and buy at least some furniture pieces to grow with their child as she ages. Another 37% of buyers expect all the furniture to grow with the child without purchasing new products. Only 3% know they'll redesign the entire room as the child ages. That's one of the key findings from the 900 moms responding to Kids Today and Mom Central Consulting's 2013 Children's Furniture Survey.

Kids Today Middle Class Report, 2013 , Fifty-one percent of adults in the U.S. define themselves as middle class, compared with 56% twenty years ago and 61% forty years ago, according to a study by the Pew Research Center.

Kids Today Mom Bloggers, 2013 , Today's moms are finding new products and gaining parenting advice from online blogs. Instead of perusing page after page of parenting books, moms are turning on their smartphones and laptops and reading their favorite blogs.

Kids Today Moms Online Report, 2013 , While only 7% of moms bought infant and youth furniture online in the last 12 months; 83% and 84% respectively would consider buying furniture online in the next year, according to data from Kids Today's exclusive survey with Newton, Mass.-based Mom Central Consulting.

Kids Today Hispanics Report, 2013 , Hispanics in the United States are the fastest-growing population group with 43% growth from 2000 to 2010, according to the most recent Census data. In 2000, the Hispanic share of the total U.S. population was 12.5% and in 2010 the Hispanic share jumped to 16.3% of the total population.

Moms and Gear Products, 2012 , Seven out of 10 moms enjoy shopping for children's gear. As a 30-year-old from Ohio states, "There are always new products to fall in love with. I'm still finding great, functional baby gear products that I love." A 45-year-old from North Carolina loves gear because she relishes having "convenient things" for her child. And, "the variety and color in baby gear" excites a 30-year-old mom from California. Kids Today partnered with Newton, Mass.-based Mom Central Consulting in May 2012 to ask moms about infant furniture, youth furniture and infant gear products, as well as where they shop, how they research products and how they feel about shopping for children's home furnishings.

Kids Today Affluents Report, 2012 , The 2011 U.S. Department of Agriculture's Expenditures on Children by Families study reported the total cost of raising a child from birth to age 17, for affluent families is now $389,670, compared with $234,900 for households in the middle-income group and $169,080 for households in the lowest-income group.

Kids Today Millennials Report, 2012 , The Millennials are defined as the generation born between 1981 and 2000 and were the first generation to reach the age of 18 in the new millennium. They're diverse, educated and tech savvy. Despite the economic conditions for this group, they remain an important target for the youth furniture category.

Kids Today Youth Bedroom Metro Projections 2012 , Youth furniture sales are projected to rise 19.1% over the next five years. In 2011, youth bedroom furniture was an estimated $4.7 billion in sales and is forecasted for $5.6 billion by 2016, according to the most recent data from Easy Analytic Software Inc.

Kids Today Youth Furniture report, 2014 , Youth furniture sales are projected to grow 15.8% over the next five years, according to the most recent data from Kids Today and Easy Analytic Software Inc. The small metro markets will take center stage for youth furniture sales over the next five years. The top 10 fastest-growing metros for youth furniture are all micropolitan markets, defined as urban clusters with a population between 10,000 and 50,000.

The Infant Furniture Consumer, 2010 , The exclusive Kids Today and Mom Central Consulting 2010 Children’s Furniture and Gear survey shows moms are influenced by competitive prices and selection when shopping for infant furniture. The study also provides information on the types of stores moms shop first for a crib, as well as what moms expect to pay for a crib. In addition, nursery features that entice moms to pay more are revealed.

Kids Today The Gear Consumer, 2010 , The exclusive Kids Today and Mom Central Consulting 2010 Children’s Furniture and Gear survey shows car seats, strollers and accessories for car seats/strollers are the top three gear products moms plan to buy in 2010. That’s just one key finding from the exclusive survey. The study also provides information on moms Internet research, important features moms look for when buying a car seat, the first place moms shop for a car seat as well as where moms look for ideas.

Kids Today Top 15 Kids Home Furnishings Retailers, 2010 , Kids Today’s exclusive survey ranks the top 15 U.S. retailers by 2009 sales of kids home furnishings. All sales figures, except for publicly held companies that had reported line-of-business sales for kids home furnishings to the Securities and Exchange Commission, are Kids Today market research estimates.

The 2010 Kids Today Retail Stars , Kids Today’s exclusive report, The 2010 Kids Today Retail Stars, presents business-profile snapshots on 10 independent kids home furnishings retailers, each of which are significant players in their respective markets.

Kids Today Metro Markets - Youth Bedrooms , Youth bedroom sales are expected to increase nationally by 14.8% over the next five years according to the most recent projections by New York-based Easy Analytic Software Inc. (EASI). The report includes state-by-state estimates of 2009 youth bedroom furniture sales and projections of 2014 sales. It also includes a glimpse into the fastest-growing markets for the youth bedroom category.
Kids Today - Infant Gear Sales Projections 2010
, Infant gear sales in the U.S. are expected to increase by 12.7% over the next five years according to the most recent forecasts by New York-based Easy Analytic Software Inc. (EASI). The report includes 2009 infant gear sales estimates and projections of 2014 sales by state as well as the 25 fastest-growing metros and 20 largest markets.

Kids Today 2010 Crib Projections , A 14% increase in crib sales is expected for the U.S. over the next five years according to the most recent forecasts by New York-based Easy Analytic Software Inc. (EASI). The report includes 2009 crib sales estimates and projections of 2014 sales by state as well as the 25 fastest-growing metros.
Kids Today Holiday Outlook 2009
, This report provides a quick look into the 2009 holiday season. It gives forecasted holiday sales as well as a current look at employment and consumer confidence. The report also provides a glimpse into what some juvenile specialty retailers are doing to cope with the economy and the upcoming holidays.

Kids Today Juvenile Store Operations and Merchandising Report, 2009 , Kids Today delves into Juvenile Store Operations and Merchandising in its exclusive 2009 Juvenile Store Operations and Merchandise Report. This report gives an overview of what’s going with specialty retailers as well as provides a snapshot of what age groups account for the most sales and what product categories retailers are carrying. It also presents information on advertising methods and what types of advertising specialty retailers are investing in for today’s economic climate.

Kids Today Mom Report , Kids Today takes a look at moms and how they are coping with today’s economic climate.

Kids Today Top 20 Kids Home Furnishings Retailers 2009 , Kids Today’s exclusive survey ranks the top 20 U.S. retailers by 2008 sales of kids home furnishings. All sales figures, except for publicly held companies that had reported line-of-business sales for kids home furnishings to the Securities and Exchange Commission, are Kids Today market research estimates.

Kids Today and HGTV Consumer Survey: The Kids Consumer , This exclusive research focuses on the design of children's rooms as well as product transitions as a child grows. It presents detailed information on three product categories: beds, mattresses and sheets.

Kids Today Retail Honor Roll 2008 , Kids Today's exclusive report presents snapshots of independent kids home furnishings retailers that are using innovating approaches to marketing and merchandising and are making a differece in their communities.
Kids Today's Portfolio & Registry of Sources: Accessories
, Kids Today's Accessories Portfolio is comprised of a business story on the accessories category with product images illustrating different styles, price points and vendors.
Kids Today Status of the Internet 2008
, Kids Today's look at Internet shopping looks at the growing use of the Internet for shopping and buying online.
Kids Today Green Report
, Kid's look at the Consumer's approach to Green uses consumer research done by HGTV and the Natural Resources Defense Council as well as branding research by Penn, Schoen and Berland.
Kids Today Portfolio & Registry of Sources: Gear , Kids Today Gear Portfolio gives a succinct look at the gear offerings of more than 40 companies identifying their price points and if they offer strollers, car seats, high chairs, accessories, bouncers/rockers/jumpers, carriers/slings, play yards, along with contact information for each company.
Kids Today Combo Report - Crib and Gear Sales , Kids Today market research worked with Easy Analytic Software (EASI) to develop sales estimates and projections for cribs and other nursery furniture as well as other U.S. furniture and bedding sales.

Kids Today Portfolio & Registry of Sources: Textiles & Rugs , Kids Today's Textile & Rug Portfolio is comprised of a business story on the textile/rug category with product images illustrating different styles, price points and vendors.
Kids Today Report on Specialty Stores
, Kids Today’s annual exclusive survey includes the responses of retailers representing more than 260 juvenile specialty stores.
Kids Retail Giants--2008 , Kids Today's exclusive survey ranks the top 20 U.S. retailers by 2007 sales of kids home furnishings.

Kids Todays Report on 'Buying Habits of Toddler Mothers' , The most recent information regarding toddler mom buying practices is based on a survey conducted by Zeldis Research Associates for the American Baby Group, publishers of American Baby magazine.

Kids Textile Titans , Lists 20 leading kids textile producers with sales information.

Kids Today Consumer Buying Trends , Kids Today's exclusive Consumer Buying Trends Survey presents a comprehensive look at the demographics of U.S. households that are shopping for and purchasing infant/nursery furniture, youth/teen bedroom and glider rockers.

Kids Today Expectant Moms Buying Report , Some good news for the baby products industry comes out of the most recent Baby Products Tracking Study conducted by Pennington, N.J.-based David Burnett & Associates for American Baby magazine.

 

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Kids Today's Economic Outlook for 2009
The Kids Today Economic Outlook for 2009 gives a consensus of forecasts by prominent economists and analysts of economic indicators significant to the health of the juvenile industry. Included are forecasts by quarter for 2009 for Real Gross national Product, Unemployment, Personal disposable income, Consumer price index, Private housing starts, Single-family home re-sales, New home sales and Mortgage rates. details >>

Kids Retail Giants--2008
Kids Today's exclusive survey ranks the top 20 U.S. retailers by 2007 sales of kids home furnishings. details >>

Kids Today Combo Report - Crib and Gear Sales
Kids Today market research worked with Easy Analytic Software (EASI) to develop sales estimates and projections for cribs and other nursery furniture as well as other U.S. furniture and bedding sales. details >>

Infant and Nursery Furniture Product Potential Report
Sales estimates and projections for infant and nursery furniture for more than 900 metropolitan areas and for the 50 states. details >>

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