ResearchStore

Exclusive market research reports from KidsToday...

Reports, surveys, and whitepapers compiled exclusively for the furniture and home furnishings industries by the newsmagazine of the infant and juvenile industries.

Research Reports Home / Publications / Kids Today

Kids Today Mom Bloggers, 2013 , Today's moms are finding new products and gaining parenting advice from online blogs. Instead of perusing page after page of parenting books, moms are turning on their smartphones and laptops and reading their favorite blogs.

Kids Today Youth furniture report , This three-page exclusive report presents consumer buying trend data on youth furniture, metro market youth sales data and retail furniture store data on youth furniture styles and price points.This year, 3.7 million U.S. households say they’ll buy youth bedroom furniture. In 2012, 5.1 million consumer households shopped for youth product and 57% of shoppers, 3.6 million, actually purchased and spent $5 billion at retail. Those top-line figures derive from Kids Today's 2013 Consumer Buying Trends Survey. The exclusive, nationally- representative survey asked 3,000 U.S. households what furniture they bought in 2012, how much they spent and what they plan to buy in 2013.

Kids Today Moms Online Report, 2013 , While only 7% of moms bought infant and youth furniture online in the last 12 months; 83% and 84% respectively would consider buying furniture online in the next year, according to data from Kids Today's exclusive survey with Newton, Mass.-based Mom Central Consulting.

Kids Today Hispanics Report, 2013 , Hispanics in the United States are the fastest-growing population group with 43% growth from 2000 to 2010, according to the most recent Census data. In 2000, the Hispanic share of the total U.S. population was 12.5% and in 2010 the Hispanic share jumped to 16.3% of the total population.

Moms and Gear Products, 2012 , Seven out of 10 moms enjoy shopping for children's gear. As a 30-year-old from Ohio states, "There are always new products to fall in love with. I'm still finding great, functional baby gear products that I love." A 45-year-old from North Carolina loves gear because she relishes having "convenient things" for her child. And, "the variety and color in baby gear" excites a 30-year-old mom from California. Kids Today partnered with Newton, Mass.-based Mom Central Consulting in May 2012 to ask moms about infant furniture, youth furniture and infant gear products, as well as where they shop, how they research products and how they feel about shopping for children's home furnishings.

Moms and Youth Furniture, 2012 , The moms responding to Kids Today and Mom Central Consulting's exclusive survey explain why in their own words. A 36-year-old from North Carolina gets "as excited as the kids do about new furniture, wall colors and accessories." A 31-year-old from Minnesota explains that it’s "just a lot of fun to do, looking at all the styles and imagining the ideas of the room." Youth shopping provides "quality time with the kids" for a 42-year-old mom from Vermont.

Moms and Infant Furniture, 2012 , Half of mothers love to shop for infant furniture and another 21% like to. Reasons why include that it's relaxing, is fun to do and it makes them feel good. The designing and redecorating aspect of shopping is also appealing to many moms as they strive to create a certain look for their children's space.

Kids Today Affluents Report, 2012 , The 2011 U.S. Department of Agriculture's Expenditures on Children by Families study reported the total cost of raising a child from birth to age 17, for affluent families is now $389,670, compared with $234,900 for households in the middle-income group and $169,080 for households in the lowest-income group.

Kids Today Millennials Report, 2012 , The Millennials are defined as the generation born between 1981 and 2000 and were the first generation to reach the age of 18 in the new millennium. They're diverse, educated and tech savvy. Despite the economic conditions for this group, they remain an important target for the youth furniture category.

Kids Today Birth Statistics Report, 2012 , The 2010 preliminary number of U.S. births declined 3.2% to 4 million from 2009, when the total number of U.S. births was 4.1 million, according to the National Center for Health Statistics. More than three quarters of all births were to mothers between the ages of 20 and 34 in 2010, about the same as the year prior.

Kids Today Youth Bedroom Metro Projections 2012 , Youth furniture sales are projected to rise 19.1% over the next five years. In 2011, youth bedroom furniture was an estimated $4.7 billion in sales and is forecasted for $5.6 billion by 2016, according to the most recent data from Easy Analytic Software Inc.

Kids Today Youth furniture report , This three-page exclusive report presents consumer buying trend data on youth furniture, metro market youth sales data and retail furniture store data on youth furniture styles and price points.This year, 3.7 million U.S. households say they’ll buy youth bedroom furniture. In 2012, 5.1 million consumer households shopped for youth product and 57% of shoppers, 3.6 million, actually purchased and spent $5 billion at retail. Those top-line figures derive from Kids Today's 2013 Consumer Buying Trends Survey. The exclusive, nationally- representative survey asked 3,000 U.S. households what furniture they bought in 2012, how much they spent and what they plan to buy in 2013.

The Infant Furniture Consumer, 2010 , The exclusive Kids Today and Mom Central Consulting 2010 Children’s Furniture and Gear survey shows moms are influenced by competitive prices and selection when shopping for infant furniture. The study also provides information on the types of stores moms shop first for a crib, as well as what moms expect to pay for a crib. In addition, nursery features that entice moms to pay more are revealed.

Kids Today The Gear Consumer, 2010 , The exclusive Kids Today and Mom Central Consulting 2010 Children’s Furniture and Gear survey shows car seats, strollers and accessories for car seats/strollers are the top three gear products moms plan to buy in 2010. That’s just one key finding from the exclusive survey. The study also provides information on moms Internet research, important features moms look for when buying a car seat, the first place moms shop for a car seat as well as where moms look for ideas.

Kids Today Top 15 Kids Home Furnishings Retailers, 2010 , Kids Today’s exclusive survey ranks the top 15 U.S. retailers by 2009 sales of kids home furnishings. All sales figures, except for publicly held companies that had reported line-of-business sales for kids home furnishings to the Securities and Exchange Commission, are Kids Today market research estimates.

The 2010 Kids Today Retail Stars , Kids Today’s exclusive report, The 2010 Kids Today Retail Stars, presents business-profile snapshots on 10 independent kids home furnishings retailers, each of which are significant players in their respective markets.

Kids Today Metro Markets - Youth Bedrooms , Youth bedroom sales are expected to increase nationally by 14.8% over the next five years according to the most recent projections by New York-based Easy Analytic Software Inc. (EASI). The report includes state-by-state estimates of 2009 youth bedroom furniture sales and projections of 2014 sales. It also includes a glimpse into the fastest-growing markets for the youth bedroom category.
Kids Today - Infant Gear Sales Projections 2010 , Infant gear sales in the U.S. are expected to increase by 12.7% over the next five years according to the most recent forecasts by New York-based Easy Analytic Software Inc. (EASI). The report includes 2009 infant gear sales estimates and projections of 2014 sales by state as well as the 25 fastest-growing metros and 20 largest markets.

Kids Today 2010 Crib Projections , A 14% increase in crib sales is expected for the U.S. over the next five years according to the most recent forecasts by New York-based Easy Analytic Software Inc. (EASI). The report includes 2009 crib sales estimates and projections of 2014 sales by state as well as the 25 fastest-growing metros.
Kids Today Holiday Outlook 2009 , This report provides a quick look into the 2009 holiday season. It gives forecasted holiday sales as well as a current look at employment and consumer confidence. The report also provides a glimpse into what some juvenile specialty retailers are doing to cope with the economy and the upcoming holidays.

Kids Today Juvenile Store Operations and Merchandising Report, 2009 , Kids Today delves into Juvenile Store Operations and Merchandising in its exclusive 2009 Juvenile Store Operations and Merchandise Report. This report gives an overview of what’s going with specialty retailers as well as provides a snapshot of what age groups account for the most sales and what product categories retailers are carrying. It also presents information on advertising methods and what types of advertising specialty retailers are investing in for today’s economic climate.

Kids Today Mom Report , Kids Today takes a look at moms and how they are coping with today’s economic climate.

Kids Today Top 20 Kids Home Furnishings Retailers 2009 , Kids Today’s exclusive survey ranks the top 20 U.S. retailers by 2008 sales of kids home furnishings. All sales figures, except for publicly held companies that had reported line-of-business sales for kids home furnishings to the Securities and Exchange Commission, are Kids Today market research estimates.

Kids Today and HGTV Consumer Survey: The Kids Consumer , This exclusive research focuses on the design of children's rooms as well as product transitions as a child grows. It presents detailed information on three product categories: beds, mattresses and sheets.

Kids Today Retail Honor Roll 2008 , Kids Today's exclusive report presents snapshots of independent kids home furnishings retailers that are using innovating approaches to marketing and merchandising and are making a differece in their communities.
Kids Today's Portfolio & Registry of Sources: Accessories , Kids Today's Accessories Portfolio is comprised of a business story on the accessories category with product images illustrating different styles, price points and vendors.
Kids Today Status of the Internet 2008 , Kids Today's look at Internet shopping looks at the growing use of the Internet for shopping and buying online.
Kids Today Green Report , Kid's look at the Consumer's approach to Green uses consumer research done by HGTV and the Natural Resources Defense Council as well as branding research by Penn, Schoen and Berland.
Kids Today Portfolio & Registry of Sources: Gear , Kids Today Gear Portfolio gives a succinct look at the gear offerings of more than 40 companies identifying their price points and if they offer strollers, car seats, high chairs, accessories, bouncers/rockers/jumpers, carriers/slings, play yards, along with contact information for each company.
Kids Today Combo Report - Crib and Gear Sales , Kids Today market research worked with Easy Analytic Software (EASI) to develop sales estimates and projections for cribs and other nursery furniture as well as other U.S. furniture and bedding sales.

Kids Today Portfolio & Registry of Sources: Textiles & Rugs , Kids Today's Textile & Rug Portfolio is comprised of a business story on the textile/rug category with product images illustrating different styles, price points and vendors.
Kids Today Report on Specialty Stores , Kids Today’s annual exclusive survey includes the responses of retailers representing more than 260 juvenile specialty stores.
Kids Retail Giants--2008 , Kids Today's exclusive survey ranks the top 20 U.S. retailers by 2007 sales of kids home furnishings.

Kids Todays Report on 'Buying Habits of Toddler Mothers' , The most recent information regarding toddler mom buying practices is based on a survey conducted by Zeldis Research Associates for the American Baby Group, publishers of American Baby magazine.

Kids Textile Titans , Lists 20 leading kids textile producers with sales information.

Kids Today Consumer Buying Trends , Kids Today's exclusive Consumer Buying Trends Survey presents a comprehensive look at the demographics of U.S. households that are shopping for and purchasing infant/nursery furniture, youth/teen bedroom and glider rockers.

Kids Today Expectant Moms Buying Report , Some good news for the baby products industry comes out of the most recent Baby Products Tracking Study conducted by Pennington, N.J.-based David Burnett & Associates for American Baby magazine.

Shipping/Delivery Policy (for reports not available as immediate downloads) -- Please be assured that your items will ship out within two days of purchase. We determine the most efficient shipping carrier for your order. The carriers that may be used are: United Parcel Service (UPS) or FedEx. Sorry but we cannot ship to P.O. Boxes.

Refund Policy -- All refunds will be provided as a credit to the credit card used at the time of
purchase within five (5) business days upon receipt of the returned merchandise.

Shop securely -- our e-commerce is powered by Yahoo! 128-bit encryption technology to keep your personal and credit card information safe and secure.